First Post

Hello and Welcome to Mia's Marketing Memoir-

    My name is Mia Carpenter and I am a senior Marketing major at West Virginia University. I am a young, ambitious business professional and I am passionate about what I have learned thus far about all things business over the past 3 years. I enjoy writing and can not wait to dive into current marketing news as well as see the way marketing evolves over time.

    Here at my blog,  I will be sharing my marketing knowledge as well as the information I continue to learn throughout my upcoming career in the industry. I am eager to speak about the things I find interesting as well as hearing some feedback from others in the marketing field on the web, as I have much still to learn and many different insights to take in.  

    Sit back, relax, and enjoy the ride!

Comments

Post a Comment

Popular posts from this blog

Pennies Are Out Of Style

  JCPenney, an American Department store chain that was founded in 1902, was once a booming business and one of the first pioneers of stores that moved their sales online into the world of e-commerce.   However, since then, they have declined to the point of filing for bankruptcy in May of 2020. What happened? JCPenney made itself known and loved for its fair pricing strategy and noble American values. The company also had the right idea at first to jump on the e-commerce bandwagon, and in turn, they were one of the first to see just how profitable sales can be using an additional channel than in stores, "For much of its history, JCPenney was an e-commerce leader. It was one of the first department stores to put its catalog online — a strategy few other competitors tried out at the time. In 2006, online sales exceeded $1 billion — another milestone for physical retailers trying out e-commerce." ( Weissman, 2020) After instituting its online platform in 1994, the JCPenney webs...
Read more