Mia's Marketing Memoir

  JCPenney, an American Department store chain that was founded in 1902, was once a booming business and one of the first pioneers of stores that moved their sales online into the world of e-commerce.   However, since then, they have declined to the point of filing for bankruptcy in May of 2020. What happened? JCPenney made itself known and loved for its fair pricing strategy and noble American values. The company also had the right idea at first to jump on the e-commerce bandwagon, and in turn, they were one of the first to see just how profitable sales can be using an additional channel than in stores, "For much of its history, JCPenney was an e-commerce leader. It was one of the first department stores to put its catalog online — a strategy few other competitors tried out at the time. In 2006, online sales exceeded $1 billion — another milestone for physical retailers trying out e-commerce." ( Weissman, 2020) After instituting its online platform in 1994, the JCPenney webs...

     Food brings us together. One of my favorite memories of growing up is baking with my Mom.  Together we would choose from one of the boxes of mix from the store and follow the directions to create a dessert together. This tradition is something I have continued with my 2 young brothers and just tonight made boxed brownies with them.       This had me thinking about an article I read in the Wall Street Journal about the decline of boxed foods being available in grocery stores and has me nervous that my family's tradition will be cut short,"  America’s packaged-food giants are losing the battle for retailers’ shelf space, complicating their efforts to break out of a yearslong slump.  Instead of promoting canned soup, cereal, and cookies from companies like   Kraft Heinz  Co.   KHC  +1.33%   ,   Kellogg  Co.   K  +0.52%   and   Mondelez International  Inc.,   MDLZ  -0...

     In one of my classes at the moment, selling with digital media, I have been reading and learning about the introduction and use of selling and marketing online. I have seen how selling is moving from strictly in-person to an online platform. COVID-19 had forced companies to expand their marketing and sales strategies to move online in a new world where in-person selling is not feasible. A store I am familiar with called Primark announced the introduction of a new online sales campaign that was launched after COVID-19, "Primark is looking to strengthen its digital marketing capability in order to deliver “more personalized content” to customers, as the value retailer highlights the “critical role” digital will play in the marketing mix. The business is progressing the design and development of a new digital platform and stepping up the recruitment of talent to create a “digital capability within the business”. The retailer plans to launch a “new and improved cust...

Marketers may be hesitant to market around a tragedy, but that won't stop them. As 9/11 comes around this year, Budweiser decided to post a "tribute" advertisement on youtube today September 10, which they will be airing tomorrow during a football game, " On Saturday, during a break in an afternoon football game, Budweiser will mark the 20th anniversary of the 9/11 terrorist attacks with   a commercial   showing a team of eight Clydesdale horses pulling a red Budweiser-branded wagon across the Brooklyn Bridge and down a cobblestone street of Lower Manhattan. In the final image, the lead horses, standing on the grass of Liberty State Park in Jersey City, N.J., lower their heads before the city skyline, where the   Tribute in Light installation   is visible against the twilight sky.  The 60-second commercial, which appeared on YouTube on Friday, is an updated version of Budweiser’s “Respect” ad, which first ran during the 2002 Super Bowl, five months after the att...

     When I think about Peloton, I think about their annoyingly catchy, overplayed commercial. You know the one, where a wealthy, attractive individual wakes up willingly before the crack of dawn to exercise on their peloton. And I almost forgot- they enjoy it. I get the hype, you are drawn to the product because you feel as though you are accomplished, fit, successful, and don't even have to leave your house. Personally, I ignored these commercials due to the fact that I did not exactly fit that picture. I dismissed Peloton almost immediately based on simply the price.     Today I saw a different type of Peloton commercial; one where instead of showing that little fantasy land clip, they showed normal people, that weren't perfect, working out on Peloton bikes. Their message stated, "It's you. That Makes Us.".  (Peloton, 2021)      I must not have been the only person with those thoughts, because Peloton has created a new marketing campaign a...

Hello and Welcome to Mia's Marketing Memoir-      My name is Mia Carpenter and I am a senior Marketing major at West Virginia University. I am a young, ambitious business professional and I am passionate about what I have learned thus far about all things business over the past 3 years. I enjoy writing and can not wait to dive into current marketing news as well as see the way marketing evolves over time.     Here at my blog,  I will be sharing my marketing knowledge as well as the information I continue to learn throughout my upcoming career in the industry. I am eager to speak about the things I find interesting as well as hearing some feedback from others in the marketing field on the web, as I have much still to learn and many different insights to take in.        Sit back, relax, and enjoy the ride!