Boxed Foods Getting Knocked-Out

    Food brings us together. One of my favorite memories of growing up is baking with my Mom.  Together we would choose from one of the boxes of mix from the store and follow the directions to create a dessert together. This tradition is something I have continued with my 2 young brothers and just tonight made boxed brownies with them. 

    This had me thinking about an article I read in the Wall Street Journal about the decline of boxed foods being available in grocery stores and has me nervous that my family's tradition will be cut short," America’s packaged-food giants are losing the battle for retailers’ shelf space, complicating their efforts to break out of a yearslong slump. Instead of promoting canned soup, cereal, and cookies from companies like Kraft Heinz Co. KHC +1.33% , Kellogg Co. K +0.52% and Mondelez International Inc., MDLZ -0.99% grocery stores are choosing to give better play to fresh food, prepared hot meals, and items from local upstarts more in favor with increasingly health-conscious consumers.". (Gasparro, 2017) Because of this era of people trying to eat fresher and healthier, companies that have been used to stocking the shelves of food retailers worldwide with their packaged products are facing a harsh reality. "New Jersey-based ShopRite and other grocery-store chains around the country are building new stores that have less space for traditional packaged foods in the center aisles and more for in-store restaurants and fresh meals shoppers can take home. “It’s by demand of consumers looking for a quick meal,” said Natalie Menza, ShopRite’s director of health and wellness." (Gasparro, 2017) Packaged brands will need to come up with a different plan of action in order for them to once again reclaim their spot in stores, and I am eager to see what kinds of tricks and strategies they will come up with.

Gasparro, A. (2017, May 1). Big-Name food BRANDS Lose Battle of the grocery aisle. The Wall Street Journal. Retrieved September 28, 2021, from https://www.wsj.com/articles/big-name-food-brands-lose-battle-of-the-grocery-aisle-1493596823.

 

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